Nicole Kallmeyer

Channels
Direct mail
Email x 3

Purpose
Ask donors to support a furry new technology that brings comfort and joy to people living with Alzheimer’s.

Channel
Mail (outer envelope concepts and lines for multiple campaigns)

I’ve written countless CRM emails targeting Citibank’s various customer segments with information on banking products, services and offers.

This page features assets for four projects:

1. Women’s economic empowerment in Nicaragua
Direct Mail
Email (with animated GIF)

2. Women’s economic empowerment in Bolivia
Direct mail (outer envelope)

3. Maternal health in Ethiopia
Video

4. End-of-year donor thank you (stewardship)
Video

Channel
Direct mail

Purpose
Ask donors to support a new home for young girls who have been victims of sex trafficking.

Elanco wanted pet owners to know when to ask their vet about parasite treatment. They also wanted vet technicians to have a handy, comprehensive guide to recommending treatment based on a pet’s risk level. The result: A poster for pet owners to peruse while they wait at the vet, and a two-pager for vet technicians to keep on hand.

To remind creatives to do their best work, posters were placed throughout their work space, and a post card with an accompanying game was placed on each of their desks.

Channel

Mail

Purpose

Provide first-time donors with an inspiring brochure that explains the Sinai Health System, and presents the impact of donations on health care, research, and patients.

Channel
Direct mail , including personal note from artist

Purpose
Ask donors to support arts programs for marginalized young people in Toronto.

Channel
Online video (released through Facebook and Instagram)
Versions: 2.5 min, 1 min, 35 sec

Purpose
Holiday campaign targeted to prospective and existing hospital donors.

This page features assets for two projects:

1. Online year-end campaign
Google display
Facebook carousel

2. Mail package to encourage existing donors to give at a higher level
Two brochures
Letter written in patient’s voice

Channels
Video (TV and online)
Out-of-home poster
Landing page
Google display ads (three versions)

Purpose
Holiday campaign asking donors to support basic necessities, services and programs for people in need of shelter, food and employment in Edmonton, Calgary and Red Deer.

Channel
Mail (folder with introductory copy, 6 inserts)

Purpose
Content-heavy package to encourage existing donors to give at a higher level.

Channel
Mail (brochure, refugee profiles, letter in voice of refugee mother, letter in voice of Canada’s UNHCR representative)

Purpose
Content-heavy package to encourage donors to support UNHCR’s cash assistance program.

Channel
Mail (outer envelope concepts and lines for multiple campaigns)